Corona remains most valuable beer brandĬorona has retained the title of the world’s most valuable beer brand, despite recording a 28% drop in brand value to US$5.8bn.Īs the bestselling imported drink in the US, with an additional presence in over 120 countries, the Mexican brand has also recently become one of the fastest growing grocery products in the UK.Įarly in the pandemic, the brand attracted numerous articles and social media posts claiming the brand had been losing sales and brand equity due to its naming similarity with the pandemic, although Constellation Brands* said that this had not been reflected in sales. Brands which already had a strong reputation and high levels of familiarity with consumers are those best primed to weather the storm, says Brand Finance. Lockdowns and restrictions in the on-trade have severely diminished demand for beers.

Belgian beer brand Michelob is the fastest growing brand, posting 39% growth in brand value. Australian brand, XXXX, and Spain’s Estrella Damm are the second and third fastest growing brands, up 37% and 31% respectively.īut the world’s top 50 beer brands lost 16% of their cumulative brand value due to the pandemic. While it was hit by a drop in brand value, Corona remains the world’s most valuable beer brand. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.

Corona beer costume